You may have heard từ khóa are an essential part of any SEO strategy: they are. Without the right từ khóa on your site, people won’t find you while searching the website.
But there’s a lot more lớn từ khoá strategy than figuring out what people are searching for. It means choosing the right keyword for your business, determining which ones you’ll be able to rank for, and a whole lot more.
If you’re an SEO newbie, understanding keywords strategy can be overwhelming. But in this ultimate guide to keywords, I’ll give you all the info you need lớn get started.
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What Are Keywords?
Keywords are what people type inlớn a tìm kiếm engine when they’re looking for something online. The term “keyword” is kind of misleading because a keyword doesn’t have sầu khổng lồ be just one word. For example, if I’m looking for a new Chinese restaurant to lớn try out, I might type in:Chinese restaurants near mebest Chinese restaurants in ChicagoChinese restaurant recommendations
Each of those phrases is a keyword. Of course, if you own a Chinese restaurant, you might want to lớn figure out how to get your website to lớn the top of the tìm kiếm engine results page (SERP) when someone types those in. This is where a từ khoá strategy comes in.
What Are Some Affordable & Free Keyword Tools?
We’ve already talked about how to use Ubersuggest, but there are lots of other keyword research tools. Here are a few of the best ones:
Google AdWords: A Good Free Option
Google’s Keyword Planner gives you tìm kiếm volume and competition feedbaông chồng for different từ khoá. It’s không lấy phí khổng lồ use, although you’ll have to jump through a few hoops to lớn access it without creating a Google ad chiến dịch, such as clicking “switch khổng lồ expert.” Here’s what you get when you search for “SEO consulting:”
As you can see, you get some info about the tìm kiếm volume, the amount of competition, và what people are paying for the từ khoá on Google AdWords. Besides the Keyword Planner, you should also check out Google’s other free tools lượt thích Google Trends, Search Console, và Google Analytics when building your SEO strategy.
My SEO dashboard tool Ubersuggest has a không lấy phí tài khoản cấp độ và gives you access lớn most of the keyword data we offer. I go into detail inlớn how lớn look for từ khóa on Ubersuggest below.
Moz & SEMrush: More Detailed Info & a “Freemium” Model
There are also paid keywords tools you can use, like Moz, SEMrush, & AHrefs. These tools are more expensive sầu than Ubersuggest, but Moz offers a limited không lấy phí version.
Both Moz & SEMRush have sầu không tính phí trial periods. Here’s what Moz’s từ khoá tool, Keyword Explorer, looks lượt thích after you’ve sầu typed in SEO tools:
Like Ubersuggest, Moz’s tool gives you a các mục of suggested keyword và currently ranking content. You also have sầu a range for the monthly tìm kiếm volume, a “difficulty” score from 0-100, information on the organic click-through rate (how many people are clicking on the non-advertising results), và a “priority” score from 0-100.
The priority score is a combination of all the other metrics và is the most crucial score. A high priority score means you’re likely khổng lồ be able khổng lồ rank on this keywords.
How To Select Keywords for a Website
Step One: nhận xét the Pages on Your Website
Before doing any từ khoá retìm kiếm, you need khổng lồ look at all the pages on your website. Put relevant keywords on most of the critical pages on the site. Later, I’ll talk about where you should insert the từ khoá on each page. Most websites have sầu a similar structure: homepage, “About Us” page, contact page, etc.
If you have a large site, consider making a spreadsheet listing all the different pages so you can keep track of what you’ve improved. If your website has a blog, you shouldn’t write blog posts and optimize them for từ khóa later.
Instead, bởi it the other way around: use keywords retìm kiếm tools to lớn give you ideas for new blog post topics. But if you already have blog posts on your site that aren’t keywords optimized, you can và should go baông xã to lớn optimize them.
Step Two: Choose a Keyword Research Tool
The next step is khổng lồ choose a từ khoá research tool. Keyword retìm kiếm tools give sầu you useful data khổng lồ help you choose the best từ khóa.
In the next section of this article, I’ll talk more about some of the keywords research tools out there. For now, I’ll give you some examples using my tool, Ubersuggest.
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Step Three: Research Your Keywords
Brainstorm a few từ khóa that are relevant khổng lồ your product or service. If you’re optimizing blog posts, think of some that are relevant to the topic of the post you’re looking at. Then, enter the keywords into your từ khóa tool, & choose the language and region you’re interested in.
Here’s what you’ll get after you hit the “Search” button:
Step Four: Look at the Metrics
Next, you need khổng lồ interpret the data your keyword tool gives you. The “tìm kiếm volume” is the average number of searches per month for your keyword:
“SEO difficulty” & “paid difficulty” scores range from 0-100. Lower scores mean the keyword is easier to rank for, while higher ones mean it’s more difficult:
The average cost-per-cliông chồng (CPC) is the amount you need khổng lồ pay Google for each cliông chồng if you want lớn run an ad in Google search. Keywords with higher CPC are usually more valuable.
The next section on Ubersuggest gives you some information about the webpages currently ranking in the trang nhất. You can see the number of backliên kết they have & their domain name scores.
In the following section, there’s detailed information about the keywords. You can see the search volume over time, the number of people clicking on organic and paid tìm kiếm results, and the searchers’ age ranges.
Next, you’ll find some ideas for other similar từ khóa.
In the last section, you can see some content pieces that are ranking for this từ khóa and being shared on social media. You can use this lớn get inspiration for your content.
Step Five: Choose Your Keywords
Now that you’ve seen the metrics, you can get an idea of whether a keywords is good lớn use or not. Ideally, you’ll want khổng lồ go for từ khoá with a combination of the following:High tìm kiếm volumeLow SEO difficulty/paid difficultyLow competition (that is, your competition has few backliên kết and low domain name scores)
Think about your audience when looking for từ khoá, though. If a particular keywords doesn’t make sense (e.g., it’s misspelled, awkward, or irrelevant), you might not want lớn use it—even if the metrics look good.
You don’t want to lớn lead people to lớn your site if they aren’t interested in your hàng hóa or service. This might lead to a higher bounce rate, meaning people clicking on your site và leaving right away. A high bounce rate is bad for business & may be bad for SEO as well.
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How to Track Your Website’s Keyword Success
Once you’ve added keyword to lớn your trang web, how can you tell if your SEO efforts are paying off?
You’ll want lớn track your performance on each of your target keywords khổng lồ see how you’re doing và if you need khổng lồ change anything.
SEO tools can help you bởi vì this. Ubersuggest gives you a lot of information about your website’s performance in the tìm kiếm engine results:
Here, you can see bjj-bg.com’s best-performing pages:
And here are some of the keyword I’m ranking on right now:
There’s a lot khổng lồ think about when it comes to keyword. It’s not enough just to lớn find the right keywords—you also have sầu khổng lồ know how to lớn use them to rank. To succeed with a keywords strategy, you need to have sầu an organized plan.
Part of this is having the right keywords retìm kiếm tools and knowing how to use them. But you also have sầu khổng lồ know your audience well & think strategically.
Using the tips in this article, you can get started with keyword retìm kiếm và hopefully boost your place in the tìm kiếm engine results. Good luck!
Did I miss any info about keywords? If you have some tips you’d like to nói qua, let us know in the comments.
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