Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, svào adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only lớn marketers who’ve sầu explicitly signed up khổng lồ Google’s AdWords (which is one step more than having a Gmail account), taking it closer to being a paid tool in future! I don’t see this as a hindrance, because most other từ khóa (or other) tools require you to create an trương mục and sign in before you can use them, even if they’re miễn phí. But if Google does it, we have reason khổng lồ pounce on them, don’t we?
One possible problem is that although the Keyword Planner has some cool new features (including integration of the Google Traffic Estimator, which will be retired too), as of this writing, the indispensable Exact Match and Phrase Match features are nowhere lớn be found! Whole books will become useless without these, so I hope Google will eventually port them khổng lồ the Keyword Planner. Nor do you see the “Include specific content” option, which is a life-saver for the adult industry, which spends the most on Google PPC.
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We’re not here lớn dwell on the good and the bad of Google’s decision. I personally am elated that this debate has brought the crucial SEO function of Keyword Retìm kiếm into lớn the limelight once again. There’s more to it than taking the first 10 results from the Google Keyword Tool & scattering them left, right & center in your content. Savvy keywords retìm kiếm is what separates strategists from headless chickens.
The team at E2M is taking this opportunity to analyze other significant (and không lấy phí khổng lồ use/try) từ khóa research tools out there. We are asking ourselves what data & logic should ideally go into keyword retìm kiếm, how this xúc tích và ngắn gọn can be programmatically applied to the creation of tools, & what the best ways are lớn consolidate and use their output. Here’s a quiông xã look at 25 other keyword research tools, some well-known & some you’d vày well khổng lồ know. These are not alternatives lớn the AdWords Keyword Tool on their own, but each of them performs some function of the AdWords tool in its own unique way, and all of them aid and abet your từ khóa retìm kiếm quite well.
This tool allows you lớn enter a collection of từ khoá in three columns. It will then generate a menu of permutations of those từ khoá so that you can take them to lớn another keyword tool or tên miền naming site to lớn see what your next options are.
Pros:The extra options allow you lớn select how you want the words lớn be separated from one another, including nothing, a space, a dash, a plus sign, or any custom separator. You can also wrap the words in quotation marks or brackets.The tool is very user friendlyVery useful in conjunction with setting up a PPC campaign so that you can specifically target all permutations instead of using a broad match that may be too broad
Cons:Mergewords doesn’t provide you with any data about the keywords; you will need to take the words lớn a different tool for thatNo từ khoá recommendations based on similar interests are provided other than permutations of the columns that you included
WordStream’s không lấy phí từ khóa tool works in a way that is very similar to lớn the Google AdWords Keyword Planner, & was developed with AdWords users in mind, but is useful for anybody toàn thân who needs khổng lồ do keywords research.
Pros:WordStream’s database is regularly updated and analyzes thousands of searches every dayOpportunity score highlights which keywords show the most potential for you khổng lồ be successful withLinks directly with your Google Ads accountProvides you with competition và cost data with từ khóa that are targeted specifically for your industry of choice
Cons:The tool is not không lấy phí after 30 searchesSome features require signing up with your gmail addressSome features are more intended for AdWords campaigns than SEO
Pricing:Free, limited to 30 searches, gmail address required for some features
SEMrush is a paid SEO tool with very involved features that allow you to perform liên kết analysis & competitive retìm kiếm, make traffic estimates, in addition lớn their keyword research & monitoring capabilities.
Pros:SEMrush was developed by SEO professionals for SEO purposes và this comes through in the features and kiến thiết of the toolAllows you to monitor your rankings for a collection of keywordsTraffic estimates, competitive data, and CPC data are availableSee what keywords your competitors are ranking well forProvides keywords recommendationsKeyword difficulty tool helps you determine which keyword are worth pursuing
Cons:Difficult learning curvePaid tool with prices that small freelancers & bloggers may not be able khổng lồ afford
Pricing:$99.95/mo for basic features$199.95/mo for additional branded reporting, historical data, & extended tool limits$399.95/mo for additional White label reports, API access, and further extended limits
A collection of tools provided by Aaron Wall, an SEO guru who launched his career with a very successful SEO book in 2003. A paid version of the site exists with access to lớn an exclusive community of SEO experts, but the paid version of the site is currently closed to lớn new members. Keyword tools are aý muốn the free tools available on the site.
Pros:Free từ khóa tool includes traffic and CPC information compiled from Google’s defunct Search-Based Keyword Tool, the primary benefit being that the data is exclusively for the keyword in question & not blended with other similar keywordsProvides data that isn’t available khổng lồ AdWords users who are not spending a significant amount of campaignsKeyword density analyzer tells you if your keywords has been used too often in your textKeyword generator creates a list of permutations based on từ khoá that you enter
Cons:Keyword data is out of date due to lớn being based on data from before switching to lớn the Keyword Planner, & thus is only useful for evergreen queriesTool features are limitedAccount signup is không tính phí but requires gmail address
Pricing:Free with không lấy phí account
5. Keyword Eye
A từ khóa tool in a similar vein as the Keyword Planner with some additional features like question finder & link analysis.
Pros:Easily retìm kiếm each individual keyword for alternatives & autosuggestions by Google, Amazon & othersCheck the keywords in soovle.com for related queriesData is presented in a user friendly graph that most tools don’t offerQuestion finder helps you find what people are asking on the webLink analysis tells you what competitors are ranking forSee trending từ khoá data
Cons:Display area is narrow và can lead khổng lồ cumbersome scrollingNot free
Pricing:$44/mo billed monthly$35/mo billed annually
6. Bing Keyword Research
This is Bing’s equivalent of the Google AdWords Keyword Planner, with many of the same features, except that the từ khóa data comes from Bing.
Pros:Replicates most features of the Google Keyword PlannerBased on actual historical tìm kiếm data from the Bing search engineOnly reliable source of information on Bing search traffic
Cons:Requires a verified trang web to useNo competition score for keywords
A somewhat dated tool, but with several features that some marketers will find useful, especially for competitive research.
Pros:Useful for competitive từ khóa targetingNiche-based keyword researchLocation-based rank trackingCreates targeted campaignsSimilar keywords suggestions
Cons:Free version limited to lớn 10 resultsPaid version is expensiveAds data not up lớn dateDated designNo export capability
Pricing:Free with limits lớn 10 results$89.95/mo for tracking and $139 for pro accounts
A site for finding synonyms of words.
Pros:Allows you to lớn find human-vetted synonyms of words that may not show up as recommendations in keywords toolsWorks well in combination with Mergewords as a method of identifying a large number of từ khoá phrase alternativesFree
Cons:No keywords data và not designed for marketersNo export feature
Generates a big danh mục of keyword generated from the autocompletes và autosuggestions of various tools.
Pros:FreeTarget market filteringIncludes platforms other than Google tìm kiếm including images, YouTube, shopping, & newsSuggestions categorized by starting letterSee competitors and their ad copyUser friendly interfaceLocation and language filtering capabilitiesIncludes tìm kiếm, competition, and CPC metricsFilters khổng lồ focus on or remove specific words
Cons:Slightly long load timeDistracting advertisements
10. Ahrefs Keywords Explorer
Ahrefs is primarily a tool for exploring backliên kết, but it also has a very extensive collection of keyword-based features that are very useful for marketers.
Pros:Very large keywords data phối (5.1 billion keywords)Click & click-per-tìm kiếm metrics not found in other toolsIncludes one of the most extensive sầu backlinks databases, excellent competitive research tools, social sharing information, backliên kết loss & gain alerts, and a chrome extensionContent explorer identifies popular nội dung on any topic or keywordTrachồng rankings for your keywordsRanking historyRelated keywordsKeyword difficultySee what else sites that rank well for your keyword also rank forOptions for autocomplete, phrases containing your keywords (as is or permutations of it), & new phrases containing your keyword
Cons:Free version is very limited và for one time tasks onlyNot straightforward for newer users
Pricing:From $99 lớn $999, primarily to lớn limit the number of users and the amount of database use
Generates a long menu of keyword recommendations by collection autocomplete suggestions from Google, eBay, the phầm mềm store, YouTube, Bing, and Amazon.
Pros:Free version doesn’t even require an account to useGet a large number of keyword recommendations from a wide variety of suggestion toolsLanguage & location filtersArguably the best không tính tiền tool for identifying long tail keywordsUse negative sầu keyword to lớn exclude unnecessary từ khóa recommendations
Cons:Long tail keywords may not generate any recommendationsCPC and competition data is only available for the paid versionPaid version required for more than 5 negative keywords
Pricing:Basic features không tính tiền without account$48 to lớn $88 for paid version with more suggestions & metric data
A comprehensive sầu keywords tool with an extensive sầu feature set và limited không tính phí use.
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Pros:Identifies low competition, easy lớn rank for long tail keywordsComprehensive sầu metrics for each keywordSimple user interface despite relatively large feature setSee keywords popularity over timeRuns fastSimple side by side comparison of competing site’s từ khóa metricsRank tracker and link miner accessSee SERPs without going khổng lồ GoogleSee top sites ranking for a từ khoá, with social metricsFiltering by language và country
Cons:Only 3 không lấy phí searches per dayLower tier paid packages still have relatively limited number of searchesKeyword recommendations insufficient for professional use without using the paid version
Pricing:From $29.90/mo khổng lồ $79.90/mo for different levels of usage
13. Google Correlate
Google correlate is a tool that tells you which search terms correlate with your seed keyword based on location or over time.
Pros:Identify từ khóa that correlate based on time series or US state locationProvides more diverse & less obvious từ khoá recommendations, rather than synonyms or queries that use the same wordsFreeData provided directly by GoogleGood for identifying broad keywords related khổng lồ your topics that you may not have sầu considered
Cons:No keywords metricsUS-focusedDated designNot good for long tail keywords
14. Moz Keyword Explorer & Rank Tracker
Moz Pro offers a wide collection of tools including the Moz keyword explorer & rank tracker.
Pros:Volume & difficulty metrics for each keywordRelative sầu click-through rates, từ khoá importance, và keywords potential lớn help you prioritize keywordsUses recommendations from Google Suggest, KeywordPlanner.io, và Related Searches.Asses competition based on page and domain name authorityRank tracking và competitive analysis reports
Cons:Database relatively small compared khổng lồ some toolsNot suitable outside of US
Pricing:From $99/mo lớn 999/mo, discounts for yearly payments
15. Term Explorer
Useful for getting lists of từ khóa recommendations và determine competition levels for keywords.
Pros:“Tiny jobs” allow you to lớn get 1,000 từ khoá recommendations from a single seed keywordOptions khổng lồ sort or filter keywords by CPC, volume, keyword that have an exact match domain, & negative từ khóa that you don’t want includedKeyword analysis tool useful for determining how high competition is for your keywords
Cons:Limited to lớn 5 “tiny jobs” và 5 keywords analysis credits on the không lấy phí version
Pricing:From $34/mo to $499/mo
Allows you lớn see how well you rank for keywords you are targeting in Google & Bing.
Pros:Tracks rankings for từ khoá that you setSee how you are ranking at specific locationsNo need to traông chồng rankings for individual URLs, entering the homepage URL allows you lớn traông xã all pages on your site for keywords
Cons:Only không tính tiền for 14 day trial
Pricing:$79/mo billed monthly or $71/mo billed yearly
Useful for determining what keyword are working well for your competitors.
Pros:View what từ khoá your competitor is ranking for by entering their homepage URLSee an estimate of how many clicks the site is getting from tìm kiếm engines based on their rankingsEstimate what percentage of the traffic to your competitor’s sites is coming from organic vs paid searchSee who their top competitors areRegular competitor tracking available on paid versionSee your competitor’s historical advertising copy12 year history on keywords
Cons:No local dataNot easy for beginners
Pricing:$39/mo khổng lồ $299/mo paid monthly or $33/mo to $199/mo billed yearly
Get keyword ideas from Google, Yahoo, Bing, Amazon, YouTube, Wikipedia, and Overstoông xã.com.
Pros:Simple and quichồng to lớn usePerfect for discovering long tail keywordsEasily add or remove sầu which search engines to lớn useExport capabilityGet a list of từ khoá without loading a new pageUseful chạy thử to lớn see how the tool works
Cons:Focused on the US marketNeed lớn use other tools lớn get CPC, competition, search volume, and other metricsSome từ khóa don’t generate any ideas
19. Keywords Everywhere
A browser extension that you can use to lớn see keywords metrics for keyword on any page you visit.
Pros:See keyword metrics like CPC, competition, & search volume on any page, including Google search resultsLoads results quicklyExport featureSave sầu your favorite keywordsChoose lớn automatically highlight high value từ khóa based on metrics of your choiceExtremely easy to useMakes other keyword tools that don’t provide these metrics more usefulCustomizable country, currency, and metricsBulk upload từ khóa khổng lồ see metrics
Cons:Requires email address
20. LSI Graph/LSI Keyword Generator
A simple tool with a focus on latent semantic indexing (LSI), the method tìm kiếm engines use lớn determine how keyword are related lớn one another.
Pros:Find synonyms for your keywordsFast loading time & easy khổng lồ useFreeAllows you to lớn discover keywords ideas that would not have sầu occurred khổng lồ you & won’t be found with other toolsPaid resources và an ebook help incorporate semantic SEO knowledge into your strategyUp khổng lồ trăng tròn searches per day if you provide your gmail address (3 without)
Cons:No export featureNo metricsNo filters
21. Keyword Discovery
A somewhat dated tool but with some useful features.
Pros:Analyze your competitorsKeyword seasonalityCombines từ khóa from Google, Bing, and Yahoo for a large listKeyword density analysisSpelling mistake researchDomain researchKeyword Effectiveness Index estimates value of keyword
Cons:Dated interfaceKeyword mật độ trùng lặp từ khóa and spelling mistake retìm kiếm may have sầu some usefulness but are dated SEO tactics that should be used with caution and may mislead non-advanced users
Pricing:Free standard usage$49.95/mo or $499.95/year
A crudely named keyword tool that generates a very long danh mục of keywords based on a topic of your choice.
Pros:Filter từ khoá using a “positive” và “negative” filter even while keyword are still loadingVery simple kiến thiết and interfaceGenerates hundreds of ideasFast load timeEasy export feature
Cons:US-focusedNo metricsUnclear where từ khoá recommendations are coming fromNo language or location filters
23. SEOchat Google Keyword Suggest Tool
Shows you Google suggested keywords, as well as suggestions from other tìm kiếm engines, despite the name.
Pros:Get a danh mục of long tail keyword, usually quite extensive & organized in alphabetical orderCan also sort by top suggestionsSee a danh sách of suggestions from Google, YouTube, Bing, & AmazonExport feature
24. SEOchat Suggestion Keyword Finder
Suggests từ khóa in a novel way by presenting them khổng lồ you in “levels.”
Pros:Provides a list of related keyword based on your original keywords in the first levelProvides a more diverse list of keyword based on the first màn chơi in level 2Provides an even more diverse menu in cấp độ 3Export featureOffers suggestions not found in other tools
Cons:No clarity on how up lớn date the từ khoá info isNo metricsKeyword list is diverse but not a detailed listNo language or location filters và US-focused
A Chrome plugin that can be used khổng lồ easily generate a long menu of keyword.
Pros:Generate a long menu of long tail keyword quickly and easilyTable interface is organized và easy khổng lồ useFilter out letters, numbers, and special charactersMultiple tabs for multiple resultsGet 800 keywords suggestions from one or a few seed keywordsCountry & language filtersSuggestions from Google, Bing, Amazon, YouTube, Yahoo, và eBayEasy export
ConsNeed Google Keyword Planner lớn extract metricsOnly for Chrome
There, now. We’ve given you an overview of twenty-five cool từ khoá tools. Of course each of these has its own strengths và caveats, & at least for now, none can match the effectiveness of Google’s Keyword Tool, particularly in language, location, or device-specific results. Google gathers và analyzes vast amounts of data và as you know, the rich only get richer.
I also want lớn emphasize that Microsoft Excel và Google Docs perhaps play an equal, if not more important role in keywords retìm kiếm than any of these tools, because at the kết thúc of the day, the mountain of data you end up with is of no use if you can’t persize calculations, sort, filter, present or store it in a way that’s best suits the task at hand. Head over khổng lồ Distilled for a comprehensive sầu Excel for SEOs guide. Alternatively, bug this guy—he’s the Sensei who trains Excel ninjas in the dark of the night.
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As search engine optimizers and marketers, we have sầu lớn constantly keep testing and fine tuning search terms. Tools will always be there to lớn help us collect và organize data but only humans can fully understvà human intent, even if you argue that husbands can’t understand wives!
Looking to learn advanced keyword retìm kiếm strategies? Checkout our Keyword Retìm kiếm Guide, How to lớn do Keyword Research lượt thích a Pro.
Chuyên mục: Công nghệ